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Sunday, January 28, 2018

SBR Launches their 2018 Activities

Last January 26 marks the opening of ( 2018 activities. Held at the activity center of the Century City Mall, The event was well attended by traditional and digital media practitioners and invited guests.

I am actually a fan of watching triathletes on television, so knowing that there is a solid community like SBR.Ph it means that this sport is here to stay.

Gracing the event from the Departmenr of Tourism is Mr. Frederick M. Alegre - Assistant Secretary for Office of Public Affairs, Communications and Special Projects, from Black Arrow Express - logistics partners, Century City Mall - Venue host and The Big Difference Communications (TBDC) - PR and Marketing partner. This year, SBR.Ph finds its new home in one of Century Properties venue, The Century City Mall - located along Kalayaan Avenue corner Salamanca St, Poblacion, Makati City. Black Arrow Express (BAE) is the e-commerce arm of AII Worldwide Logistics (Formerly known as Airlift Asia Inc.) Their leadership is also into the triathlon scene which explains why they support this kind and similar athletic event and activities. Century City Mall believes in the concept of fun sports which the TRI-Series projects and carries which explain as to why they decided to become the venue host for some of the events of

The recognition given to by the Department of Tourism is no small matter for both parties. For the DOT, they are recognized as the local group responsible in making the sports scene of the country more dynamic and noteworthy for the sports-tourism actions of the department. For, the recognition if equivalent to all the efforts that they have placed in making things happen for the sport and the formed community.

Welcome talk was given by Carlos De Guzman himself and was followed by a warm message coming from the Department of Tourism. From there the whole calendar of activities of for 2018 was presented to the media giving highlight to the results of the online nominations and the ongoing online voting which shall end on February 3, 2018; to the SBR Award's night on February 10 and the Expo on February 10 and 11 respectively.

Awards to be given in February are the following:

- Elite Tri-Athlete of the Year (men and women division)
- Duathlete of the year (men and women division)
- Age group tri-athlete of the year (men and women division)
- youth tri-athlete of the year(men and women division)
- race of the year (below 800)
- race of the year (above 800)
- Team of the Year
- Shoe of the Year
- Shop of the Year
- Tri-gear of the year
- Bike of the year
- Coach of the year
- Hall of Fame Class of 2017

Happening to a near side-by-side with the Award's Night is the SBR Expo, a retailers event showcasing items all geared to the needs of a tri-athlete. New retailers will join in the event showing their wares that are health related in nature that both athletes and non-sports minded individuals may be interested in. This is an open to all event, regulars of the mall can also enjoy the items offered on those days.

The first of all the races will take place in April which is the AQUAMAN (Aquathon), followed by the DUAMAN (Duathlon) in May and capping it all off with the TRIMAN (Triathlon) in June; registration for all events is now open to all interested individuals and enjoy an early bird discount.

Part of SBR's plan for this year is to launch a race event for kids and PWD's - a group that shows promise in terms of growth, recognition and possible fair market locally and abroad. Mr. De Guzman believes that the sport should be made open to all ages, sex and physical condition and still maintains the element of simple enjoyment without the normal pressure of a very dynamic and demanding sport. He aims to bring the sport nationwide and have it set on the natural terrain of the province that he goes to.

With a simple desire by a tri-athlete to becoming a growing e-commerce and triathlon event group serving the growing local fans and enthusiasts of the sport, is definitely something to look forward to this 2018.

For more updates about the online voting and other events you can check out their official facebook page or go to for more information.

Much Love!



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