Summer will be knocking (or barging) soon at our door steps and Ginebra San Miguel Inc. (GSMI) is brewing something new for 2016. Announcing, Gindependence Day! This is a celebration to mark the brand’s emancipation from the old and a welcoming of the new.
I am really honored to be one of the bloggers that were invited to experience these last Thursday at URBN QC.
As the market leader in the gin category, Ginebra San Miguel is paving the way for a new mix of gin culture in the Philippines. Standing on its success and popularity in the mass market, the GSMI Gin Brands now plan to reach even greater heights by catering to more premium groups. With a lineup of never-before-done activities, GSMI Gin brands will connect with a wider audience and improve the gin experience as a whole.
I actually like to drink GSM Premium with my male friends since its so smooth and not that strong that both male and female will like the taste of it.
On the event they launched their upcoming campaigns which some are actually launched already like the GANADO SA BUHAY THEMATIC CAMPAIGN. If you have noticed, prior to their previous campaigns of the father passing the baton to the son into the real world, their latest commercial called ''Sepax" will surely melt your hearts further.
The second installment of their campaigns is the GIN NATION CARAVAN. Ginebra San Miguel is known for their "Ganado" Spirit which is taken into a whole new level in this campaign as this was created to guide and inspire people about the myriad of ways Ginebra San Miguel can be enjoyed. They will be participating in various university and food festivals to show not just the older generation but also the younger ones that there are new ways to enjoy Ginebra San Miguel.
Get ready to take the party on the road with the Gin Nation Roving Caravan. The Gin Nation truck will be partnering with the metro’s hottest events and destinations like Mercato Centrale, Maginhawa Food Street, school events and concerts. Together with the truck, Ginebra San Miguel also formulated five mixes that everyone can enjoy: Manila Sunrise, Blue Fizz, Mojito Slush, Sweet Lemony Martini and All Nighter. Each mix is tailor-fit for everyone’s taste. Apart from these unique mixes, we want to complete the drinking experience by adding acoustic performers that will give entertainment to the “Ganado” market.
There will also be the GINUMANFEST CONCERT SERIES! Summer is definitely the season we all love during the year as there are a lot of festivities that happen around the country and one of the most awaited is the Ginuman Concert Series. This is a concert series that tours the different regions of the Philippines, bringing top bands and performers to share their passion and the spirit of “Ganado sa Buhay” with everyone.
And since we are talking about summer its really no exception that there will be a lot of barangay basketball league games in every barangay so Ginebra is also hosting a 3 on 3 tournament, where anyone above the age of 18 can participate.
GSM BLUE: Embrace the new
GSM Blue also is part of this change as they know that the market is changing and more youths are interested in exploring their spirit of adventure and fueling the #YOLO attitude in which GSM Blue has changed their look and also reformulated this well loved drink. Its light taste will make you love exploring more for sure.
GSM Blue will be part of your summer adventure because we will be invading the favorite destinations of our millennial target market. From La Union, Baler, Zambales, Laguna and all the way to Boracay, expect to find GSM Blue’s unique activations. From sampling booths, special lounges where you can hang with your friends under the sun, to being creative with our Ink for Drinks activity where you get free drinks for every henna tattoo, GSM Blue will give you an experience worth sharing on your social media feed. #YOLO #GSMBlue and #Adventure are the few themes you will see this summer from our brand. It's time to go on an adventure with GSM Blue, the spirit that is easy to drink and easy to mix.
To further hype up #YOLO and #Adventure, GSM Blue will fly 5 friends for free to the hottest summer destination, Boracay. Participants should post a photo of your tropa adventures with the new GSM Blue on Facebook and Instagram. Use the hashtag #GSMBlueSummerAdventure. The post with the most number of likes wins a 3D&2N Boracay Trip for 5. Winners will get to experience exhilarating activities such as zorb, ATV, cliff diving, parasailing, helmet diving and party all night on the labor day weekend.
In line with mixing, GSMI will also be holding its annual Blueniversity Bar Mixing event where Hotel and Restaurant Management students from different universities can participate to show off their mixing and bartending skills. Students from different schools will face off on March 7, 2016 and the winner will be given a chance to represent the country in an international competition. This is another activity that proves the brand’s close ties with the younger market. GSM Blue can truly take you places.
GINEBRA SAN MIGUEL PREMIUM GIN: Elevate your taste
Ginebra San Miguel Premium Gin is GSMI’s champion product for reaching out to a more upscale market. While much of our company’s success has been founded on the large-scale popularity of Ginebra San Miguel gin among the mass market, 2016 marks our brand’s expansion into a whole new territory.
Our strategy for Ginebra San Miguel Premium Gin is to position it in a space that is inherently premium and upscale in itself—the Arts and Culture space. By taking from the rich history and culture of the Ginebra San Miguel brand and mixing it with modern, contemporary design, we are able to bring relevance and uniqueness to Ginebra San Miguel Premium Gin, which we strongly believe would have a natural appeal to our new target market.
GSM has envisioned the Black Fleet as being the exclusive vehicle of Ginebra San Miguel Premium Gin drinkers. Going from one partner bar establishment to another, our Black Fleet passengers will be given the opportunity to sample different ways to enjoy Premium Gin in different settings. In designing the Black Fleet, we made sure that all aspects of it would mirror what we see Ginebra San Miguel Premium Gin to be—a sleek, premium experience. Headed straight for all the best bars in the metro, we guarantee that a ride in the Black Fleet is a ride to a great night.
The Gin Cart is Ginebra San Miguel Premium Gin’s take on Ginebra San Miguel’s Gin Nation Roving Caravan. We believe that the premium drinks vehicle showcases our brand’s elevated design aesthetic and readiness for a new, upscale market.
Much thought and consideration were put into designing the Premium Gin cart. For materials, we chose wood and black metal in order to give the cart a rustic, local feel. In terms of the actual wood design, it was crucial for us to showcase the iconic Ginebra San Miguel logo, which is actually one of Fernando Amorsolo’s earliest recognized works.
For the drinks to be offered in the Premium Gin cart, we decided on a mix of both artisanal and experimental cocktails. To keep things fresh and innovative, unexpected ingredients will be part and parcel of the cocktail recipes, including items like bacon and tomato juice.
WORLD GIN DAY ACTIVITY: END OF SUMMER
As the culminating event of the entire summer season, Ginebra San Miguel will be joining worldwide celebrations of World Gin Day on June 11. For this special day, the brand will be treating audiences to the country’s hottest acts and performers. This will be an event to look forward to with performers like Quest, Calalilly, Banda ni Kleggy, Arci Munoz and many more. Gin11 will be partying simultaneously with the world as we celebrate World Gin Day here in the Philippines.
The new flavor of GSMI
Coming into 2016, we started with new and unique ways of engaging with our market. From a fresh Calendar Girl that is more than just a pretty face and a hot body to on-ground consumer engagements, we demonstrate the brand’s superiority in quality, taste and versatility. 2016 is going to be a more flavorful year for GSMI!
The event was actually really great as well because Banda ni Clegy, Quest, and Callalily was there to hype the crowd. Drinks were over flowing as if there was no tomorrow - in which I can say if you are up for it then go enjoy the moment especially this summer. So make sure to join Ginebra San Miguel for a summer like no other.
For more information about their upcoming events make sure to visit them on Facebook!