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Sunday, January 29, 2012

Enjoy 100 years of Happiness with Coca-Cola at the Big Youth Blowout




Yesterday, January 28 2012, hundreds of teens from all over the metro joined forces at the activity center of TriNoma Mall. 


Wanna know why? Because of Bench and Coca-Cola! 


Bench and Coca-Cola had joined forces again to introduce a new line of clothing as a celebration of coca cola's 100th birthday - The Coca-Cola Originals by Bench. 



And a better way to officially present their new collection is the Coca-Cola Big Youth Blowout. The event started with a great production intro from high kicks and drum beats as Myx VJs Chino and Bianca called together on stage the UE Pep Squad followed by the Philippine All-Stars to pump up the crowd with heart-pumping numbers. 



Of course there were more coming up on the event: The fashion parade of the countries most sought-after ramp and student models as well as celebrities wearing the latest collection from the Coca-Cola Originals.

One of the high lights of the event was the reveal of Coca-Cola's new league of Happiness Ambassadors which are four of the hottest and sought after teen idols of today: Julia Montes, Kathryn Bernardo, Joseph Marco and Enchong Dee who made an impressive entrance that wowed the crowd. Kathryn and Julia emerged from the center of the stage while Enchong and Joseph "flew" from an elevated area of the mall into the stage that left fans and observers awestruck and screaming for more.  The finale was also astounding as the models worked the runway and there were also a dance off featuring 100 teens from various schools and organizations. 



This event was also the first-ever digitalized Coke-Bench fashion show as it was streamed live via www.coca-cola.com.ph. There were also Top fashion bloggers and other notable personalities that tweeted about the event further making the event the talk of the town. 




The Coca-Cola Originals will be available in Bench stores nationwide starting February 1, 2012. Open happiness and strut your style with Coke! 


Thanks Coca-Cola for making 100 years of happiness! :) 


Go to the Coca-Cola Facebook fan page (www.facebook.com/cocacola), follow @Coke_PH on twitter or visit www.coca-cola.com.ph to see more highlights of the event and to find out more information. 


Thanks again to Lord for inviting me and to Enchong for being so nice :) I really had fun on the event ^^, 


Much Love! 


-- Alice 



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